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Archive for May, 2008

May 13th, 2008

inpowr interview with Michel Chioini… becoming the hub for wellness.

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San Francisco was good to us. We attended tons of stimulating conferences, met lots of interesting people and were interviewed on several occasions. Here’s a transcript of an interview between inpowr President, Michel Chioini, and Claude Malaison, inpowr Globeblogger and President of ÉmergenceWeb.

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Claude: So, Michel. Tell us about San Francisco…

Michel: It was fantastic. We had several discussions with potential co-branding partners like NBC Universal and LaPoste.net“France’s national postal service. That one might sound a little strange but LaPoste.net is a giant portal and they’re always looking for valuable content. They’re also very interest in the well-being of their employees.

Claude: Any other interesting leads?

Michel: Oh yeah. We had a great talk with Freddy Mini, the CEO of Netvibes, who’s super interested in inpowr and has even agreed to become a member of our board!

Claude: Tell us about your strategy for developing inpowr

Michel: Sure. Our strategy has four pillars: 1) Develop the potential of our platform and work towards maturity, as represented by lifelogs; 2) Develop mini versions of inpowr (like Slide) and distribute them as widely as possible across platforms like MySpace, Facebook, Netvibes, Viadeo, Orkut, Ning, etc.; 3) Develop a corporate version of our platform specifically for wellness programs within large corporations. That’s part of the whole movement towards Business 2.0 and; 4) Develop a version for a younger audience, say 8 to 15, that meets their specific needs better than our current platform.

Claude: You mentioned Ning. Tell us a little about the model of viral networks.

Michel: Our approach is similar to that of Ning. We don’t force members to invite other people to use the platform. They do it because they realize the benefits of building links to other people in the community. The nature of the platform encourages viral growth. Our Supporters section, is one obvious place that will happen and it should be online very soon.

Claude: Sounds like you have a pretty clear vision but I’m guessing it’s going to take some funding to get there. Can you tell us a bit about your revenue model?

Michel: Sure. We have four: Contextual advertising, Co-Branding, Licensing and Apps-sharing.

Claude: Right. That will help you keep inpowr going, but how will you fund the development of the platform in the short term?

Michel: Our goal is to become the hub of wellness in the next 18 months. that means THE platform for people seeking the tools, content and community they need to improve their well-being. To do that, we’re seeking $5 US.

Claude: Thanks for sharing, Michel. I look forward to the next installment!

Check out this video interview with Loic Lemeur on Seesmic.

The inpowr team.

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We are inpowr

  • Michel ChioiniMichel Chioini
  • Christian JoyalChristian Joyal
  • Kerry FlemingKerry Fleming
  • Sandrine LhommeSandrine L'Homme
  • Serge JeudySerge Jeudy
  • Claude MalaisonClaude Malaison
  • Frédéric TrudeauFrédéric Trudeau
  • Alex LauzonAlex Lauzon
  • Tommy LacroixTommy Lacroix
  • Nicolas ArsenaultNicolas Arsenault

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